Presentation Profile

Every instrument on the exhibit floor works in the demo. Months later, in your lab, run by someone who wasn't in the room — does it still? This vendor-neutral seminar gives you a repeatable way to choose instrumentation you'll own for a decade, from three decades of getting it right and wrong. Start with the problem and pick the method first. Treat vendors as collaborators and ask what they rarely volunteer: what does it *not* do well? Weigh design and long-term support. And judge ease of use against the skill of the *user*, not the owner. Choose with confidence.