Presentation Profile
Data Handling and Analytics: A case study using airline ticket pricing as told through data and deregulation
Currently Scheduled: 10/15/2019 - 1:00 PM - 1:55 PM
Room: Exhibit Hall Room A4
Main Author
Andy Boyd - University of Houston
Abstract:
While airline ticket pricing can at times seem irrational, it is, in fact, the result of sophisticated algorithms working on vast data sets. But that wasn’t always the case. Commercial airlines took flight long before the advent of the computer. Inspired by the need to keep record of who was flying where, airlines were some of the earliest adopters of technologies to streamline the process. And once armed with historical booking records and freed from regulation, visionary leaders realized how this information could be used as a competitive weapon for pricing. From gumball dispensers to modern day revenue management systems, we trace the history of airline ticket pricing through the control and management of data.
